Luxury Car Brands in India in 2024

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Luxury cars are always known for their distinctive design, advanced technology, and exclusivity. They are also gaining popularity in India because of their exceptional features.

There is a wide range of luxury car brands in India that cater to different needs and preferences of its buyers. They are the perfect examples of performance and elegance.

As they are evolving in the Indian market, these brands continue to set the bar high in automotive excellence. So, here are the best luxury car brands in India in 2024.

1) Mercedes Benz

Mercedes Benz is the largest luxury car brand in India. It has innovative technology and stylish designs. It has a strong presence in the luxury car market.

They cater to various segments by providing various model options, such as sedans, coupes, convertibles, and SUVs. It is a perfect blend of luxury, performance, and advanced technology.

It is currently dominating sales from the affordable A-class to the Maybach. This means that it prioritizes its customer's tastes. They have a 4Matric system like in GLS and G-class. In March, this German car sold 1,525 units.

2) BMW

BMW giving competition to Mercedes Benz has sold 1.062 units in March 2024. This German luxury car brand manufacturer has a diverse lineup of luxury vehicles. Its popular models are 3 series, 5 series, 7 series, X1, X3, and X5.

Its innovative technology features a BMW laser light, headlights, a Gesture control operating system, and a 7.0 infotainment system. Its precise handling and thrilling performance make you feel excited.

Of course, the car’s interior is very luxurious, ensuring a comfortable and amazing ride. BMW also offers customization options through its BMW individual program. It satisfies all the demands and needs of its customers in India.

It even offers models like i4 and i7 electric saloons for those who are environmentally conscious.

3) Jaguar

The Jaguar is a luxury car brand with British craftsmanship, elegant design, and dynamic performance. Their vehicles have sleek lines, amazing interiors, and powerful engines. The large grille and headlights add to its distinctive design.

An Indian conglomerate owns it but it is still an exclusive car in India. It offers only three models - F-pace, F-type, and All-electric I-pace. They have great handling and technology features.

4) Volvo

Volvo, a Swedish luxury car, is known for its commitment to safety. It provides advanced safety features such as city safety, pilot assist, blind spot information system, and Run-off road mitigation.

It offers various models in India including sedans, SUVs, wagons, and hybrid models. It has a unique Scandinavian design because of its clean lines, minimalist interiors, and high-quality materials.

It provides a serene cabin environment with all these features. It offers a range of efficient powertrains such as gasoline, diesel, and plug-in hybrid options. It gives priority to comfort and luxury. They also provide the option of all-electric cars with C40 Recharge and XC40 recharge.

5) Audi

Audi is another luxury car brand in India in 2024. It is known for its luxury, prestige, and innovation. They provide premium vehicles with advanced technology and a distinctive design.

It has a significant presence in the market by offering amazing vehicles from compact sedans to SUVs. They have luxurious interiors that are made of high-quality materials. Not only its interior, the car has an appealing and elegant design with no loudness.

Its other features are Matrix LED headlights, an all-drive system, and an advanced driver assistance system. They strike well with Indian buyers as it is the best choice in every category.

6) Lexus

Lexus entered the Indian market in 2017 with the 100 series Land Cruiser as Lexus LX 470. It has a wide range of luxury vehicles like sedans, SUVs, and hybrids. Many don’t recognize the brand, but its ‘L’ logo is well-known.

The Lexus models in India feature hybrid powertrains. Its exceptional craftsmanship, luxurious interiors, and advanced technology features set it apart from the other luxury cars. It is a perfect car for luxury car lovers.

Lexus is known for prioritizing customer satisfaction. They have a reputation for quality, reliability, and innovation.

7) Porsche

Porsche provides high-performance sports cars, SUVs, and luxury vehicles in India. Its popular models are the Cayenne, Macan, Panamera, and Taycan electric sedan.

They have exceptional performance and excellent design. Its designs have sleek lines and aerodynamic shapes. It is perfect for customers who value exclusivity and performance.

8) Rolls-Royce

Rolls-Royce has a significant presence in the Indian market with its ultra-luxurious vehicles including sedans, coupes, and convertibles.

Its popular models are Roll-Royce Ghost, Phantom, Wraith, Dawn, and all-electric Spectre. They are renowned for their exclusivity and luxurious interiors. They offer effortless performance and smooth acceleration.

They have a refined ride quality. It has signature styling elements including the Spirit of Ecstasy hood ornament, Phantom grill, suicide doors, and starlight headliners.

9) Land Rover

Land Rover is known for its off-road capabilities, interior, and advanced technology features. Its popular models that are available in India are Land Rover Discovery Sport, Land Rover Evoque, Land Rover Velar, Range Rover Sport, and Defender.

Its interior is made of premium materials and is comfortable too. Range Rover offers customization options under its bespoke program. With all these amazing features of this luxury SUV, why wait when you can head out to a Land Rover dealership?

10) Bentley

Bentley has a long heritage of selling coach-built cars, namely grand tourers, sedans, and SUVs. It offers the best models including Bentley Continental GT, Flying Spur, Bentayga, and Mulsanne. Bentayga SUV is also the global best seller.

The Bentley car's interior features premium materials such as fine leather, wood veneers, and metal accents. They offer impressive performance and do not have only luxury focus. Its design includes elegant lines, timeless styling cues, and a radiator grille.

It provides customization options as well. They score high in terms of opulency and exclusivity in the Indian market. But only a handful of its luxury cars are sold in the country every year.

Why Luxury Cars Are Getting Popular In India?

Luxury cars are getting popular because of many reasons. Firstly, with the Indian economy's steady growth, the affluent population has an increase in their disposable income. That is why many can afford them, leading to their increased demand.

Shifts in lifestyle preferences can be another reason because many of them prefer luxurious and premium experiences. They can also drive them conveniently because of the improved infrastructure.

These luxury car brands have expanded the product range for Indian consumers. They have introduced their affordable entry-level models to suit the Indian market.

These cars also provide customization options to satisfy the needs of Indian consumers. Their advanced technology and features just pull you towards these cars. That is why they are gaining more popularity in India.


All the luxury car brands mentioned above are the best. They offer amazing technology, features, design, and interiors. These brands prioritize customer satisfaction.

These brands aim to fulfill the needs and preferences of their consumers. So, if you want a luxury car or are looking for one in India, then these luxury car brands are the best cars in 2024.

Frequently Asked Questions

Q1 Which is the most expensive car in India in 2024?

Ans. The most expensive car In India in 2024 is the Roll-Royce Droptail which is available at the price of Rs 248 crore.

Q2 Is Innova Crysta a luxury car?

Ans. Yes, Innova Crysta is a luxury car.

Q3 What is the minimum cost of Rolls-Royce in India?

Ans. The minimum cost of Roll-Royce in India is Rs 6.95 crore for the cheapest model which is Cullinan.


By: Pragya

Thu, Jan 01, 1970

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